Today’s One Big Happy:
(#1)
Ah, a potential orthographic ambiguity, turning on word division: MENSWEAR as MENS WEAR ‘men’s clothing’ (what the store intends) or MEN SWEAR ‘men curse’ (what Ruthie reads).
As is often the case, when there’s an ambiguity, somebody is going to play on both meanings at once. In this case, men swearing about men’s wear / menswear. There’s at least one website devoted to it, in fact:
Real Men Swear: Another Fucking Menswear Blog
in which men’s fashion shots are profanely captioned. Two examples:
(#2)
(#3)
