(From my posting backlog. Not for kids or the sexually modest.)
The Daily Jocks ad (for the premium homowear firm Pump!) from May 29th, a little masterpiece of the hard-cruise soft-porn genre, the underwear model as steamy rentboy:
(#1) A hard cruise’s a-gonna make you crawl, my blue-eyed son, my darling young one
Piercingly cruisy insolent contempt, combined with a display of the goods available, in a pitsntits display, plus an oiled torso and legs spread so that his crotch can be thrust forward for his trick.
But the hard cruise is mostly conveyed with the face: direct gaze, narrowed eyes, and tight mouth.
Two other high points of the genre: the PUMP! swimshorts ad in my June 18th posting “The Magnificent WaterSports”, offering four hard-cruisy models with an assortment of variations on the basic presentation; and in my 7/18/16 posting “The Insolence and the Ecstasy”, a pair of notably insolent models for 2eros Black Label underwear.
(#2) Left, two head tilts and somewhat raised eyebrows; right, two harder-core flat-on cruises; three of the four men have one leg somewhat raised, in the classic stand-and-pose stance
(#3) Sitting in a half-reclining position; man on left more inviting; man on right with spread legs and intense impassive face
Lexical notes. From NOAD:
adj. insolent: showing a rude and arrogant lack of respect: she hated the insolent tone of his voice.
noun contempt: the feeling that a person or a thing is beneath consideration, worthless, or deserving scorn: he showed his contempt for his job by doing it very badly. adj. contemptuous: showing contempt; scornful.
verb cruise: 1 … [d] informal [without object] wander about a place in search of a casual sexual partner: he spends his time cruising and just hanging out in New Orleans| [with object]: he cruised the gay bars of Los Angeles. [e] [with object] informal walk past and assess (a potential sexual partner): he was cruising a pair of sailors. [The examples make it clear that the verb is virtually always used in a gay male context, though this isn’t explicit in the actual entries.]
Cruising as in the NOAD entry can be an entirely amateur activity, engaged in for the pleasure it affords; or a professional activity, an occupation that brings in money (for stud hustlers).
The caption for #1. A take-off on Bob Dylan’s “A Hard Rain’s a-Gonna Fall”. The original lines:
Oh, where have you been, my blue-eyed son?
Oh, where have you been, my darling young one?
On the song, from Wikipedia:
“A Hard Rain’s a-Gonna Fall” is a song written by Bob Dylan in the summer of 1962 and recorded later that year for his second album, The Freewheelin’ Bob Dylan (1963). Its lyrical structure is modeled after the question and answer form of traditional ballads such as “Lord Randall”.
The song is characterized by symbolist imagery in the style of Arthur Rimbaud, communicating suffering, pollution, and warfare.